Since 2010, Instagram has proved itself to be the quickest growing social media platform around! It's a user base of around 300 million and is actually why set to rise further. So how come this seemingly simple app growing so quickly? Well it all comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, buy instagram likes stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple properly? Well that's because it is almost certainly. Instagram now has more sway over all its users who may hold been using snapchat in tandem to its own app, decreasing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation that adheres to that is the cause Instagram's sudden growing.
What's all the fuss about?
Instagram is the most perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is used daily, this creates a loyal and highly active member.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking to build up on internet marketing. With high usage, there will be increased interest in advertising towards the app. However, competition will be ripe and businesses may have to find creative solutions to out compete their rivals in the visual associated with social media.
How can you use it for Selling?
Of course, if you wish to make use to advertise your company or maybe a product, the other must consider how. This can a visual platform and for that reason products are general in order to market that services. But services are not impossible market on the app, finding exciting ways to bring one's your service will catch the eye of the Instagram worker.
Hashtags may also be used on Instagram and finding in on trends and starting your own is a sure way to engage an audience, within a similar solution to Twitter. However, one must be careful to check the hashtag to the visual content you provide, so is not as simple as conserve money that take advantage of this technique.
Instagram is predominately a mobile app, so content must be easy to read and continuously updated for just a mobile data, hungry group. Only new and fresh content will attract recognition.
Finally, Instagram stories would definitely be a great way to personally build relationships your audience, lasting only 24 various hours. Stories should be seemed to keep potential updated daily on your business and reveal behind the scenes content to result in user feel they are part of this company.
Instagram could be used to push almost anything, with a resourceful mind and a committed team, you can create quite the buzz around your brand!
With a young, educated audience while using app on his or her mobiles daily, one may only predict sustained growth and loyalty from its users. There will be increasing opportunity to employ a this app for business purposes and the advice just for this writer should be to get in while its spicy! It will only develop so go deep into the market place before it gets even more crowded.